I don’t publicize all the Webcasts I am in, even though I should. That being said, I am really excited about “3 Must-Haves for Successful Lead Nurturing” on December 8 at 10 a.m PST / 1 p.m. EST.
Here are the reasons I’m keyed up about the Webcast — and you should be too:
1. It’s about lead nurturing, but better. Like you, when I see a link that says “lead nurturing,” I click on it. And I, like many of you, are often bummed about the content, which can be redundant, basic, conceptual and sometimes stupid. We strive to provide the opposite — content that is fresh and innovative and complete with concrete action items.
2. It captures the core of what we in sales and marketing really need to know. We are talking about nurturing’s three essential elements:
- Content
- The “human touch”
- Marketing automation
3. We are presenting an all-star cast consisting of three of the biggest, smartest players in the business:
- Ardath Albee (@ardath421): A CEO and B2B marketing strategist of a notable consulting firm, Marketing Interactions Inc. She is one of the most respected B2B marketing experts in our space, and if you don’t follow her content, get on the stick. And read her book, eMarketing Strategies for the Complex Sale.
- Brian Carroll (@brianjcarroll): The 800-pound gorilla in the demand-generation and lead-nurturing space, who is without a doubt the most famous blogger and speaker on those topics.
- Scott Mersy (@smersy): A rising star. Pay attention, and see what we are noticing — more and more of Scott’s smart, insightful and helpful content on the Internet. As vice president of marketing and products at Genius.com, he’s an expert on what it takes to succeed at lead nurturing.
So, sign up and check out our Webcast: Tuesday, December 8 at 10 a.m. PST / 1 p.m. EST. Register here.
See you there!
Craig Rosenberg is the Funnelholic. He loves sales, marketing, and things that drive revenue. Follow him on Google+ or Twitter
